Form Follows Function – Engineering-based View of Product Strategies and E-Bike Trends

In a dynamically developing bicycle industry, new bicycle categories are constantly emerging. But what is driving these developments? Recently, Radiate Engineering & Design presented an engineering-based look at the strategies behind the specialization and diversification of e-bikes and their product development at the Infotech 2025 event in Nottwil. Our analysis highlights trends and highlights the interaction between stakeholders: OEMs, dealers and end customers.